Data Purchased from a Company Such as NPD Group,Inc

question 5

Multiple Choice

Data purchased from a company such as NPD Group,Inc.on the consumption of frozen pizza in the U.S.is most likely going to be used for ____.

• A)model building
• B)database marketing
• C)data mining
• D)fact-finding

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Definitions:

Semistrong Form

A form of the Efficient Market Hypothesis suggesting that all publicly available information is already reflected in stock prices, making it difficult to achieve superior gains through analysis.

Trading Volume

The total number of securities traded during a given period of time.

Passive Management

Buying a diversified portfolio, often a broad-based market index, without attempting to identify mispriced securities.

Index Fund

A mutual fund holding shares in proportion to their representation in a market index such as the S&P 500.