When a Marketing Manager Reads Publications Like the Wall Street

question 9

Multiple Choice

When a marketing manager reads publications like The Wall Street Journal and Business Week to try to determine changes in consumer behavior,the manager is best described as engaging in ____.

• A)environmental scanning
• B)model building
• C)database marketing
• D)data mining

Elucidate the significance of psychographics in understanding social media audiences.

Comprehend the process and importance of conducting communication and social media audits before launching campaigns.

Describe the components and the importance of environmental scans in social media planning.

Explain the need for SMART objectives in social media strategy planning.

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Definitions:

Linear Regression Equation

An equation used in statistics to model the relationship between a dependent variable and one or more independent variables.

Slope

The rate at which the dependent variable changes with respect to an independent variable in a function or a graph.

Intercept

The point where a line or curve crosses an axis on a graph, often referring specifically to where it crosses the Y-axis.

Y-Intercept

The point where a line or curve intersects the Y-axis of a graph.