The Practice of Using Databases to Promote One-To-One Relationships with Customers

question 29

Multiple Choice

The practice of using databases to promote one-to-one relationships with customers and create precisely targeted promotions is called:

• A)zoned marketing
• B)target marketing
• C)database marketing
• D)electronic marketing

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Definitions:

Fentanyl Transdermal

A powerful opioid pain medication administered through a patch on the skin, used for continuous, long-term pain management.

Hydromorphone

A potent opioid pain medication used to treat moderate to severe pain.

Morphine

A potent opiate analgesic drug derived from the opium poppy, used to relieve severe pain.

Hepatitis C

A liver infection caused by the hepatitis C virus, which can lead to liver inflammation, and in severe cases, liver failure or cancer.