A Firm Always Has a Competitive Disadvantage When Its Return

question 24

Multiple Choice

A firm always has a competitive disadvantage when its return on invested capital is

• A) below the industry average.
• B) 2 percent or lower in a declining industry.
• C) about the same as its closest competitor.
• D) declining steadily over two or more years.

---

Definitions:

Sales And Marketing Strategy

A comprehensive plan that identifies the objectives, tactics, and measures for promoting and selling products or services to target customers effectively.

Unstructured

Lacking a predefined data model or organization, often referring to information or processes.

Factual Information

Data and details that are true and can be verified, not based on feelings or opinions.

Uncertain Environment

A condition in which there is a lack of predictability or stability in the external or internal environment, affecting organizational strategies and decisions.