Cobalt Sodas Has Seen Its Market Share Erode in Recent

question 82

Multiple Choice

Cobalt Sodas has seen its market share erode in recent years, as consumers increasingly turn toward healthier beverage choices such as unsweetened sparkling water. Hoping to rekindle interest in sugary sodas, Cobalt decides to produce a limited run of "throwback" cans using labeling first introduced in the 1980s. What is wrong with this strategy?

• A) It fails to face the competitive challenge.
• B) It does not involve concrete actions.
• C) It lacks strategic commitments.
• D) It tries to be everything to everybody.

---

Definitions:

Federal Employees Political Activities Act

A U.S. law that restricts political activities of federal employees to ensure a nonpartisan civil service.

Spoils System

A practice where a political party, after winning an election, gives government jobs to its supporters, friends, and relatives as a reward for working toward victory, rather than hiring based on merit.

Hatch Act

A federal law in the United States that prohibits employees in the executive branch of the federal government, except the president, vice-president, and certain designated high-level officials, from engaging in some forms of political activity.

Government Programs

Initiatives and services provided by the governmental bodies designed to meet public needs, including welfare, healthcare, and infrastructure projects.