Which Statement About Scanner Data Is FALSE,as Compared to Standard

question 58

Multiple Choice

Which statement about scanner data is FALSE,as compared to standard mail diary panel data?

• A)Scanner data measures (actual)purchase behavior rather than reported behavior.
• B)Scanner data measures are considered to be extremely obtrusive.
• C)Scanner data collects more extensive purchase data.
• D)Scanner data are collected mechanically, resulting in improved accuracy.

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Definitions:

Duress

The use of threats or force to compel someone to act against their will or to enter into a contract.

Unilateral Mistake

A situation where only one party to a contract is mistaken about the terms or subject-matter contained in that contract.

Voidable

A term describing a contract or agreement that can be legally declared invalid by one or more of the parties involved.

Unconscionable

Describes an agreement that is so unjust or overwhelmingly one-sided in favor of one party that it is deemed unenforceable under the law.