Which Statement About Scanner Data Is FALSE,as Compared to Standard

question 58

Multiple Choice

Which statement about scanner data is FALSE,as compared to standard mail diary panel data?

• A)Scanner data measures (actual)purchase behavior rather than reported behavior.
• B)Scanner data measures are considered to be extremely obtrusive.
• C)Scanner data collects more extensive purchase data.
• D)Scanner data are collected mechanically, resulting in improved accuracy.

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Definitions:

Freud

Sigmund Freud, an Austrian neurologist, is known for founding psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Fixated

In psychology, this term describes an obsessive or persistent concentration on a specific issue, idea, or task.

Defense Mechanisms

Strategies employed by the mind to cope with uncomfortable emotions or thoughts, often unconsciously, leading to behaviors that might mitigate psychological stress.

Unacceptable Impulses

Thoughts or desires that are considered inappropriate or unacceptable by societal standards, often suppressed or repressed.