A Respondent in a Personal Interview Is Asked Questions About

question 17

Multiple Choice

A respondent in a personal interview is asked questions about shopping at a specific department store in the shopping mall,and then is asked general questions about shopping at that mall.What type of mistake in design has been made?

• A)filter effect
• B)order bias
• C)double-barreled effect
• D)loaded effect

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Definitions:

Product Attributes

The characteristics or features of a product, including quality, price, design, and brand name, which can influence consumers' buying decisions.

Variant

A version of a product that is slightly different from the basic model to cater to different customer needs or preferences.

Narrowly

With limited scope or breadth; focusing closely on a specific or restricted area.

Supply-Side Perspective

An economic viewpoint focused on increasing production and supply as the key to economic growth, minimizing the role of demand.