Ida Has Been Tasked with Formulating the Business Strategy for Contour

question 84

Multiple Choice

Ida has been tasked with formulating the business strategy for Contour Cosmetics' new line of lipsticks. Which of the following ideas would Ida be likely to include in her proposal?

• A) Open kiosks in shopping centers located in developing countries with rising disposable incomes.
• B) Promote the lipsticks as the longest-lasting on the market.
• C) Invest in building an online store for Contour products.
• D) Reorganize the manufacturing division to gain efficiency.

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