A Bivariate Statistical Technique That Is Used to Measure the Strength

question 33

Multiple Choice

A bivariate statistical technique that is used to measure the strength of the relationship between two variables is also called a ____.

• A)one-group t-test
• B)two-group t-test
• C)measure of association
• D)correlation matrix

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Definitions:

Mail Surveys

A method of collecting data by sending questionnaires through postal mail to respondents, who are expected to complete and return them.

Telephone Interviews

An interview process conducted over the phone, often used in market research or job screening.

Marketing Research

The systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services.

Marketers

Professionals who are involved in the process of promoting, selling, and distributing a product or service.