Examlex
Which variance is indicated for the composite scale of four items with the following loadings: 0.7,-0.7,0.8,0.9?
Information Search
The phase in the buying process where consumers actively look for information about products or services to fulfill a need or solve a problem.
Salad Dressing
A liquid or semi-liquid condiment served with salads to enhance their flavor, often made of oil, vinegar, herbs, and spices.
Brand
represents the name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers.
Cognitive Dissonance
the psychological discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.
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