Clark Mathews Is a College Student and Has Been Hired

question 66

Multiple Choice

Clark Mathews is a college student and has been hired by a consumer research firm to help a pizza restaurant learn more about the college market.Part of his job entails hanging out with other students and observing how they decide when to order pizza,which pizza restaurants they order from,how they eat it,and what they do with the leftovers,if any.Clark learned from his observations that some students like to put French dressing on their pizza,which led the pizza restaurant to advertise and offer the dressing with orders.Which interpretive orientation does this best illustrate?

• A) Ethnography
• B) Quantitative research
• C) Correlation
• D) Experimentation
• E) Surveys

Identify factors influencing classical conditioning such as extinction, spontaneous recovery, stimulus generalization and discrimination.

Understand the role and interpretation of conditioned stimuli and responses in learned behaviors.

Distinguish between different types of classical conditioning, including higher-order conditioning.

Recognize the history and key figures in the development of classical conditioning.