Touchpoints Are the Physical Parts of a Product

question 81

True/False

Touchpoints are the physical parts of a product.

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Definitions:

Penetration Pricing

A marketing strategy where the initial price of a product is set lower than the eventual market price to attract new customers and gain market share.

Reference Pricing

A type of psychological pricing in which a lower-priced item is compared to a more expensive brand in hopes that the consumer will use the higher price as a comparison price.