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Positioning Refers to the Way a Product Is Perceived by a Consumer

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Positioning refers to the way a product is perceived by a consumer.


Definitions:

Statistical Manual

Reference material that provides guidelines, standards, and criteria for statistical methods and analyses.

Transwoman

An individual who was assigned male at birth but identifies and lives as a woman.

Health Disparities

Differences in health outcomes and determinants between different segments of the population, often influenced by social, economic, and environmental disadvantages.

Risky Sexual Behaviors

Actions that increase the likelihood of contracting sexually transmitted infections (STIs) and/or unwanted pregnancies, such as unprotected sex and having multiple partners.

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