Customer Lifetime Value Represents the Approximate Worth of a Customer

question 54

True/False

Customer lifetime value represents the approximate worth of a customer to a company in economic terms.

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Definitions:

Dependent Variable

In research, the variable that is being measured or tested to see how it is influenced by changes in another variable (the independent variable).

Correlation Coefficients

Statistical measures that describe the size and direction of a relationship between two or more variables.

Double-Blind Procedure

A research experiment in which neither the participants nor the experimenters know who is receiving a particular treatment, minimizing the risk of bias.