Which of the Following Statements Is True Regarding the Factors

question 31

Multiple Choice

Which of the following statements is true regarding the factors that gain consumers' attention?

• A) All things equal, a consumer is more likely to pay attention to a weaker stimuli than to a stronger stimuli.
• B) Contrasting stimuli are extremely ineffective in getting attention.
• C) All else equal, smaller items garner more attention than larger ones.
• D) In general, a moving object will get more attention than a stationary one.
• E) Surprising stimuli are less likely to get consumers' attention.

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Definitions:

Linear Relationship

A type of association where changes in an independent variable result in proportional changes in a dependent variable, represented by a straight line in graph form.

Covariance

A measure that determines the degree to which two variables change together.

Correlation Coefficient

A statistical measure that describes the size and direction of a relationship between two or more variables.

Covariance

A measure of the joint variability of two random variables.