Consumers with Very High Involvement in Some Product Category Are

question 55

Multiple Choice

Consumers with very high involvement in some product category are referred to as _____.

• A) product enthusiasts
• B) market mavens
• C) product endorsers
• D) product moderators
• E) market movers

---

Definitions:

Treasury Stock

Shares that were originally issued and fully paid for but have since been bought back by the issuing company, reducing the amount of outstanding stock.

Purchases

The acquisition of goods or services in exchange for monetary payment in the course of business operations.

Outstanding Shares

The total number of shares of a corporation's stock that are currently owned by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company’s officers and insiders.

Corporation

A legal entity owned by shareholders, with the characteristic of limited liability, and capable of owning assets, suing or being sued.