Which of the Following Is True of How Mood Influences

question 15

Multiple Choice

Which of the following is true of how mood influences consumer behavior?

• A) Consumers in bad moods tend to make decisions faster.
• B) Consumers in bad moods tend to outspend their good-mood counterparts.
• C) Consumers in bad moods tend to facilitate increased consumer satisfaction.
• D) Consumers in bad moods tend to react better to service providers in bad moods.
• E) Consumers in bad moods tend to be unaffected by environmental factors.

---

Definitions:

Behavioral Component

Pertains to the aspects of psychology that involve observable human actions and responses in various situations.

Attitude Object

An entity such as a product, brand, or service that evokes a positive or negative response from consumers.

Affective Component

Part of an attitude that involves a person's feelings or emotions about an object, person, or event.

Emotional Reactions

The feelings or emotions that are provoked in response to stimuli, events, or interactions.