Disney Tries to Create a Magical Experience for Guests Visiting

question 72

Multiple Choice

Disney tries to create a magical experience for guests visiting its resorts.The company knows that positive emotions can become stored as part of the meaning visitors have for Disney.Disney wants its customers to feel happy when they think of Disney resorts.This indicates that Disney is trying to create _____.

• A) emotional contagion
• B) schema-based affect
• C) cognitive dissonance
• D) non-conscious affect
• E) affective resonance

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Definitions:

Neurogenesis

Neurogenesis is the process of generating new neurons in the brain, contributing to brain plasticity and repair.

Spinal Cord

A long, thin, tubular bundle of nervous tissue and support cells that extends from the brain, crucial for transmitting nerve signals between the brain and the rest of the body.

Verbal Tasks

Activities or tests that involve the use of words or language abilities, such as reading, writing, or verbal reasoning.

Right Hemisphere

The half of the brain that controls the left side of the body, associated with spatial awareness, artistic activities, and comprehension of music and emotions.