Examlex
Fran owns Consolidated Auto Parts, a company that got its start making auto parts related for hybrid vehicles, but her firm has had difficulty establishing itself as a maker of parts for the more-profitable internal combustion engine. What is most likely contributing to Consolidated's problem in this area?
Systematic Desensitization Therapy
A behavioral therapy technique designed to reduce phobic or anxiety responses through gradual exposure to the feared object or situation, combined with relaxation exercises.
Feared Stimuli
External objects or situations that provoke a strong fear response due to anxiety, phobias, or traumatic experiences.
In Vivo Exposure
A behavioral therapy technique that involves exposing the patient to the actual anxiety-producing stimuli, rather than imagining the scenario, to help overcome fears or undesirable behaviors.
Operant Conditioning
A method of learning that employs rewards and punishments for behavior, emphasizing the idea that behaviors followed by positive outcomes are more likely to recur.
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