Explain Self-Congruency Theory and Its Relevance to Consumer Behavior

question 56

Essay

Explain self-congruency theory and its relevance to consumer behavior.

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Definitions:

Immunizing

The process of making someone immune to a disease by administering a vaccine, which stimulates the body’s immune response against the disease.

Bacterial Diseases

Illnesses caused by harmful bacteria, which can affect humans, animals, and plants, leading to a range of symptoms and health issues.

Genetic Adaptability

The ability of an organism's genes to respond and adjust to changes in the environment, enhancing survival and reproduction.

Antibiotics

Medicinal compounds used to kill or inhibit the growth of bacteria, used in the treatment and prevention of bacterial infections.