The Ego-Defensive Function of Attitudes Enables a Consumer to Protect

question 72

True/False

The ego-defensive function of attitudes enables a consumer to protect him- or herself from information that may be threatening.

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Definitions:

Zero Sum Game

A situation in competitive contexts where one party's gain is exactly balanced by another's loss, resulting in no net benefit for all involved.

Power Imbalances

The uneven distribution of power among individuals or groups, often leading to dominance and submission dynamics.

Dependency

A state where one entity relies on another for support, resources, or decision-making power.

Internalization

Refers to the process by which individuals incorporate external standards, values, or norms into their own belief system or behavior patterns.