According to Social Judgment Theory,for a Message to Fall Within

question 19

True/False

According to social judgment theory,for a message to fall within a consumer's latitude of acceptance,the information presented must be perceived as coming from a credible source.

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Definitions:

Franchising

A business model wherein a business owner licenses their business logo, name, and operating model to an external party or franchisee.

Franchising Relationship

A business model that involves a contractual partnership between a franchisor and franchisee to use the franchisor's brand and operating methods.

Franchisor

A business entity that grants the right to an individual or group to carry out commercial activities using its branding, system, and intellectual property in exchange for a fee and adherence to agreed specifications.

Corporate Brand

The collective identity, values, and personality of a company as perceived by the public, employees, and stakeholders.