The Ego-Defensive Function of Consumer Attitudes

question 78

Multiple Choice

The ego-defensive function of consumer attitudes:

• A) is based on the concept of reward and punishment.
• B) makes a consumer vulnerable to information that may be threatening.
• C) enables a consumer to express his or her core values, self-concept, and beliefs to others.
• D) allows consumers to simplify decision-making processes.
• E) works as a protection mechanism.

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Definitions:

Spending Habits

Patterns or behaviors related to how individuals use their money, including savings, investing, and expenses.

Civic Groups

Organizations consisting of citizens who come together to address issues of public concern or to engage in voluntary activities for the betterment of their community.

Social Relationships

Connections between individuals based on social interactions, affiliations, or perceived social ties, impacting their behavior and attitudes.

Negative Habit

A repetitive behavior that is detrimental to one's health, well-being, or social functioning.