Which of the Following Is True About Message Construction

question 67

Multiple Choice

Which of the following is true about message construction?

• A) Directly comparing one brand against specific competitors can be effective, especially when the brand being promoted is not already the market leader.
• B) Overly complex messages always lead to favorable reactions.
• C) Advertisements that allow consumers to arrive at their own conclusions tend to be more persuasive when the audience has a low level of involvement with the product.
• D) If marketers are attempting to reach a highly involved audience, important information should ideally be placed later in the message.
• E) Consumers with low involvement are more motivated to attend to a larger number of arguments than are highly motivated consumers.

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Definitions:

Income Tax Expense

Income tax expense represents the amount of money a company or individual owes to the government based on their taxable income.

Deferred Tax Liability

A tax obligation that a company owes in the future due to temporary differences between its taxable income and its accounting earnings.

Deferred Tax Asset

An accounting item on the balance sheet that represents a future tax payment obligation to the IRS, which results in reduced taxes payable in future periods.

Income Tax Liability

The amount of tax that an individual or corporation owes to the government based on their income earnings for the fiscal year.