The Basic Premise of Balance Theory Is That Consumers Are

question 106

True/False

The basic premise of balance theory is that consumers are motivated to maintain perceived consistency in the relations found in the triad (composed of observer,person,and object).

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Definitions:

Investments

Allocation of resources, such as time, money, or effort, with the expectation of achieving a future return or benefit.

Close Relationships

Significant personal connections between individuals, characterized by emotional depth, commitment, and interdependence.

Independence

The condition of being free from dependence, influence, or control by others, often associated with self-reliance.

Trust

The firm belief in the reliability, truth, ability, or strength of someone or something, essential for social cohesion and cooperation.