The Extent to Which Consumers Join Groups to Express Their

question 127

Multiple Choice

The extent to which consumers join groups to express their own closely held beliefs is called _____ influence of groups.

• A) utilitarian
• B) normative social
• C) hedonic
• D) informational
• E) value-expressive

Recognize the role of painful or demanding rituals in strengthening group identification and loyalty.

Identify how expectations of suffering and effort affect individual choices and self-justification.

Analyze how dissonance reduction strategies rationalize behaviors and attitudes post-decision.

Explore the relationship between suffering for a cause and the increase in its perceived value.