Which of the Following Types of Social Power Motivates Consumers

question 88

Multiple Choice

Which of the following types of social power motivates consumers to imitate the behaviors and attitudes of the group as a means of identifying with the group?

• A) Referent power
• B) Legitimate power
• C) Coercive power
• D) Reward power
• E) Expert power

---

Definitions:

Managing Resistance

The process of addressing and mitigating opposition or reluctance from individuals or groups within an organization towards change initiatives.

Participation

Involvement of individuals or groups in decision-making processes within an organization to improve commitment and outcomes.

Ownership

The state or right of possessing something, which can be anything from physical objects to intellectual property or businesses.

Needs Analysis

A systemic process of identifying and evaluating needs as a basis for planning interventions to address gaps between current conditions and desired conditions.