Explain the Concept of Glocalization

question 124

Essay

Explain the concept of glocalization.Give an example of how marketers can apply it.

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Definitions:

Electronic Commerce

Conducting transactions involving the exchange of goods and services or the movement of funds and data, chiefly over an electronic network like the internet.

Generational Cohorts

Groups of people divided by birth years, who experience similar societal events, technological changes, and cultural shifts, influencing their attitudes, behaviors, and consumer habits.

Marketers

Professionals who specialize in creating and implementing strategies to promote products, services, or brands, aiming to attract and retain customers.

Technology

The application of scientific knowledge for practical purposes, especially in industry.