Mike Has a Passion for Sports Cars

question 87

Multiple Choice

Mike has a passion for sports cars.He owns an envious array of sports sedans and supercars,and keeps himself updated about the latest models,their features,and so on.According to the elaboration likelihood model,which of the following is most likely to be activated when Mike comes across an advertisement for a new sports vehicle introduced in the market?

• A) Peripheral route to persuasion
• B) Contrast effect route to persuasion
• C) Central route to persuasion
• D) Latitude of rejection route to persuasion
• E) Low-involvement hierarchy route to persuasion

---

Definitions:

Variable Cost

Costs that vary based on a company's operations, including outlays for materials needed for manufacturing or other production-related inputs.

Economic Profit

The difference between a firm's total revenue and its total costs, including both explicit and implicit costs, representing the additional value created by the firm.

Accounting Profit

Accounting profit is the financial gain calculated by subtracting total explicit costs from total revenue.

Explicit Costs

Direct, out-of-pocket payments for wages, rent, materials, and other inputs necessary for the production of goods or services.