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Eve is a brand of jeans named after a style journal for women.The brand conducted a survey recently and found out that men avoided buying Eve jeans as they associated the brand exclusively with women.Which of the following is illustrated through this scenario?
Paradox of Choice
The phenomenon where having too many options leads to anxiety and difficulty making a decision.
Algorithm
A specific procedure or set of rules to be followed in calculations or problem-solving operations.
Availability Heuristic
is a cognitive shortcut that relies on immediate examples that come to a person's mind when evaluating a specific topic, concept, method, or decision.
Representativeness Heuristic
A cognitive shortcut used in decision making, where the likelihood of an object belonging to a category is judged based on how similar it is to one's conception of that category.
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