A Consumer Wants to Purchase a New Television

question 89

Essay

A consumer wants to purchase a new television.He has identified four determinant attributes for three brands he is considering and has given belief ratings for each.The evaluative ratings are indicated in the following table.Using a compensatory approach,determine the brand this consumer should select.
$\begin{array}{|l|c|c|c|c|}\hline{\text { Attribute }} & \begin{array}{c}\text { Evaluative } \\\text { ratings }\end{array} & \text { Brand A } & \text { Brand B } & \text { Brand C } \\\hline \text { Picture quality } & 10 & 5 & 10 & 6 \\\hline \text { Low price } & 7 & 8 & 3 & 7 \\\hline \text { Warranty } & 5 & 4 & 4 & 8 \\\hline \text { Service } & 6 & 4 & 6 & 8 \\\hline\end{array}$

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Definitions:

Verbal Bullying

The use of words to harm others, including name-calling, insults, teasing, intimidation, or verbal abuse.

Aggressive Classmate

A student who exhibits hostile or violent behaviors towards others in the educational environment.

Social Skills Group

A therapeutic setting aimed at improving interpersonal abilities through interaction within a group context.

Impulsivity

A tendency to act on a whim, displaying behavior characterized by little or no forethought, reflection, or consideration of the consequences.