Irene Has Been Saving Up and Searching for the Right

question 33

Multiple Choice

Irene has been saving up and searching for the right house to buy.She was ecstatic when a friend told her of a website that deals with real estate promotion and purchase.Irene,who confesses to be not so proficient with the use of the Internet,visited the site for information.However,she was disappointed since her laptop did not have all the necessary software to download information and images from the site.The disappointment that Irene experienced can best be described as search _____.

• A) overdrive
• B) regret
• C) bias
• D) dissonance
• E) insurance

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Definitions:

PESO Model

A media model framework that categorizes media strategies into Paid, Earned, Shared, and Owned media.

Experiential

Pertaining to learning or processes gained through direct experience or participation rather than through theories or lectures.

Paid

Refers to any form of advertising that requires payment, especially in the context of online and social media advertising where businesses pay for promotions to target specific audiences.

Strategic Marketing

The approach to planning, executing, and evaluating marketing strategies that align with business goals and target audience needs.