_____ Measures Assess a Consumer's Satisfaction with Various Components of a Product,service,or

question 108

Multiple Choice

_____ measures assess a consumer's satisfaction with various components of a product,service,or experience.

• A) Attribute-specific
• B) Disconfirmation
• C) Confirmation
• D) Subordinate
• E) Direct, global

---

Definitions:

Clarifying Goals

The act of making objectives more precise and understandable by defining or explaining them in a clear way.

Behavioural Decision Model

A theory explicating how individuals make decisions based on perceived information, biases, and psychological insights.

Perceive

To become aware or conscious of something through the senses.

Spotlight Question

A focused inquiry that seeks to illuminate crucial aspects of a situation, often used to gain deeper understanding or find solutions.