When Consumers Make a Decision Regarding Which Laptop to Purchase,they

question 48

Multiple Choice

When consumers make a decision regarding which laptop to purchase,they consider features such as,hard-disk size,processor speed,weight,and screen size,as well as the benefits associated with these features.These features that consumers consider while assessing whether a particular laptop will satisfy their requirement can be best described as the _____ criteria.

• A) evaluative
• B) associative
• C) recombinant
• D) adaptive
• E) accumulative

---

Definitions:

Brand Involvement

The degree to which a consumer perceives a brand as significant and meaningful, often influencing their purchasing decisions and loyalty.

Successful Game

A game that achieves its intended goals, often measured by popularity, player engagement, and profitability.

Core Message

The primary and most important idea or statement that an individual, company, or campaign aims to communicate to its audience.

Counterarguing

The practice of actively challenging or disputing the arguments of others, often to defend one's own position or beliefs.