Lisa Wanted Everything to Be Perfect When She Organized a Homecoming

question 17

Multiple Choice

Lisa wanted everything to be perfect when she organized a homecoming party for her husband,a soldier who was stationed in Afghanistan.Lisa consulted a well-known food critic for the menu to be served in the party.Which of the following factors is/are most likely associated with Lisa's choice of menu to be served in the party?

• A) Social influences
• B) Situational influences
• C) Product knowledge
• D) Expert opinions
• E) Online resources

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Definitions:

Contribution Margin

The amount remaining from sales revenue after variable expenses are subtracted, used to cover fixed costs and generate profit.

Variable Administrative Expenses

Costs that change in proportion to the activity of a business.

Incremental Manufacturing Cost

The additional cost incurred to produce an additional unit of a product.

Production Increase

An increment in the amount of products manufactured by a company during a specified period.