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When a Consumer Has No Previous Experience or Expectation Regarding

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When a consumer has no previous experience or expectation regarding a product,then perception directly influences satisfaction.


Definitions:

Level of Activity

A measure of the volume of production or operations, often influencing costs and profitability in a business.

Variable Costs

Expenses that vary in relation to the amount of products or services a company generates.

Fixed Costs

Expenses that do not change with the level of goods or services produced by a business over a certain period.

Net Income

The total earnings of a company after all expenses and taxes have been subtracted from total revenue.

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