An Amusement Park Was Recently Inaugurated in Tampa,Florida

question 101

Multiple Choice

An amusement park was recently inaugurated in Tampa,Florida.All the customers who visited the park the first few days were sent a feedback form via email to rate their overall satisfaction on a scale.The form included a set of ten questions with four answer options; completely dissatisfied/dissatisfied/satisfied/completely satisfied.This scale is an example of a(n) _____ measure.

• A) attribute-specific
• B) disconfirmation
• C) unstructured
• D) direct, global
• E) open-ended