Which of the Following Consumer Satisfaction Measures Compares the Difference

question 71

Multiple Choice

Which of the following consumer satisfaction measures compares the difference between expectations and performance perceptions?

• A) Direct, global measure
• B) Attribute-specific measure
• C) Categorical measure
• D) Disconfirmation measure
• E) Universal measure

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Definitions:

Self-sufficient

The ability of an entity or individual to meet all of its needs without external assistance.

GATT

The General Agreement on Tariffs and Trade, a multilateral treaty aimed at reducing trade barriers and promoting international trade through the reduction of tariffs and quotas.

World Trade Organization

An international organization designed to regulate and facilitate international trade between nations.

General Agreement on Tariffs and Trade

An international treaty that aimed to reduce tariffs and other trade barriers, leading to the establishment of the World Trade Organization.