Which of the Following Is True About Complaining Behavior

question 61

Multiple Choice

Which of the following is true about complaining behavior?

• A) All customers reporting dissatisfaction complain.
• B) Negative approach emotions like anger are most likely to precede complaining behavior.
• C) Dissatisfied consumers are more likely to complain than angry consumers.
• D) Disgusted consumers are more likely to complain than angry consumers.
• E) Price-sensitive consumers are less likely to complain than those who are not price sensitive.

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Definitions:

Self-Reported Health

An individual's assessment or perception of their own health status, often used in health surveys and research.

Optimists

Individuals who generally believe that positive events are more likely to occur than negative ones in the future.

Good Events

Occurrences that have a favorable outcome or bring happiness, well-being, or satisfaction.

Longitudinal Evidence

Data gathered from the same subjects repeatedly over a period of time to observe changes and developments, providing insight into effects and patterns that emerge over the long term.