A Loyalty Card/program Is a Device That Keeps Track of the Amount

question 14

True/False

A loyalty card/program is a device that keeps track of the amount of purchasing a consumer has had with a given marketer and once some level is reached,a reward is offered usually in terms of future purchase incentives.

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Definitions:

Paid in Excess

Funds that are received by a company over and above the par value of its stock; typically recorded as part of the additional paid-in capital on the balance sheet.

Retained Earnings

Profits that a company keeps or retains rather than distributing to shareholders as dividends, often used for reinvestment.

Stock Split

A corporate action in which a company divides its existing shares into multiple shares to boost the liquidity of the shares, although the market capitalization remains the same.

Repurchase of Stock

This refers to a scenario where a company buys back its own shares from the marketplace, reducing the amount of outstanding stock.