When a Consumer Tends to Continue a Pattern of Behavior

question 26

Multiple Choice

When a consumer tends to continue a pattern of behavior until some stronger force motivates him or her to change,it is called consumer _____.

• A) inertia
• B) share
• C) apathy
• D) equity
• E) loyalty

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Definitions:

Geographic Variables

Factors related to location that influence consumer behavior, marketing strategies, and business operations.

Behavioral Variables

Factors that influence the actions of individuals or groups, often considered in marketing to understand consumer decision-making processes.

Psychographic

Relates to consumers' lifestyles, attitudes, values, and personality traits, used in marketing to segment markets more precisely.

Lifestyle

A way of living or doing things, which can influence consumption patterns, preferences, and social interactions.