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You are the manager of Impromptu Printing, a leading print shop. Impromptu's resources include a highly experienced staff and state-of-the-art printing presses. However, your closest competition has started to cut into your market share by offering same-day turnaround on most orders. Although your staffing and equipment is not optimized for rapid production, you decide to start offering a same-day guarantee to your customers. According to the resource-based view, what is wrong with this decision?
Ice Pack
A plastic bag filled with ice or gel that can be applied to different parts of the body to reduce swelling and alleviate pain.
Cold
A common viral infection of the upper respiratory tract that affects the nose, throat, and sinuses, characterized by sneezing, sore throat, and coughing.
Menstrual Cramping
Painful sensations felt in the lower abdomen that can occur before or during a menstrual period.
Cold Therapy
The use of cold temperatures in medical treatment to reduce pain, inflammation, and muscle spasm.
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