Phoenix Guitars Is Interested in Pursuing Backward Integration to Take

question 90

Multiple Choice

Phoenix Guitars is interested in pursuing backward integration to take greater ownership of the extraction of raw materials and production of components used in its signature line of guitars. Although this approach would lower the overall cost of producing a guitar, the costs associated with producing electronic pickups for sound amplification are far greater than those associated with sourcing pickups from a reliable supplier. Which of the following approaches is likely to produce superior results?

• A) Invest in vertical integration despite the cost of producing pickups.
• B) Abandon the idea of vertical integration entirely.
• C) Pursue taper integration.
• D) Introduce a budget line of guitars to diversify the firm's offerings.

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Definitions:

Estimated Useful Life

The period over which a depreciable asset is expected to be used by an organization, influencing the depreciation method applied.

Equipment Account

An account on a company's balance sheet that reports the value of the company's ownership in equipment, adjusted for depreciation.

Non-Controlling Interest

A shareholder or equity interest in a corporation that is not large or significant enough to confer control over the business.

Entity Method

An accounting approach used in preparing consolidated financial statements where investments in subsidiaries are recorded at cost and adjusted for the parent company's share of the subsidiaries' post-acquisition profits or losses.