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Assume a firm's resources and capabilities are costly to imitate. This is because rival companies do not clearly understand the relationship between the resources and capabilities controlled by the firm. In this case, the firm's competitive advantage is protected against imitation by
Wide Range
A broad variety of options or products available in a specific category, offering extensive selection to consumers.
Scrambled Merchandising
A retailing practice where stores carry a wide variety of product lines, often unrelated, to attract a broader customer base.
Hypermarkets
Large retail stores that combine a supermarket and a department store, offering a wide range of food and non-food items under one roof.
Evolutionary Psychology
A theoretical approach in psychology that examines the ways in which human psychological traits and behaviors are shaped by evolutionary forces.
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