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A man of few words,Tom is a typically soft spoken and mild-mannered guy.However,recently,when in line to book tickets for the first show of a new movie starring his favorite actors,he yelled and created a scene as the tickets got sold out before his turn at the counter.Which of the following motivations of consumer misbehavior best explains Tom's behavior?
Exchange
The act of giving one thing and receiving another, especially of the same type or value, in return.
Things Of Value
Items, services, or concepts that hold worth or usefulness to individuals or organizations.
Promotional Capital
Resources and assets utilized in the promotion of a product, service, or brand, including financial investment, promotional tools, and brand equity.
E-Mail Address
A unique identifier for an email account, enabling the sending and receiving of electronic messages over the internet.
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