Elena Is the CEO of Geode Technologies, a Consumer Electronics

question 3

Multiple Choice

Elena is the CEO of Geode Technologies, a consumer electronics manufacturer. Last year, Geode's return on invested capital (ROIC) was 11.6 percent, while Geode's closest competitor, NorthWest Tech, had an ROIC of 17 percent. Which of the following factors might Elena use to convince investors to invest in Geode rather than NorthWest Tech?

• A) Geode had a Research & development (R&D) expense / Revenue ratio of 16 percent, while NorthWest Tech had an R&D / Revenue ratio of 12 percent.
• B) Geode's working capital to revenue ratio was 75 percent, while NorthWest Tech's was 68 percent.
• C) Geode's intangible intensity was 6 percent, while NorthWest Tech's was 3 percent.
• D) Geode's plant, property, and equipment (PPE) over revenue ratio was 19 percent, while NorthWest Tech's was 10 percent.

Comprehend the legal and regulatory environment affecting marketing, specifically regarding corporate disclosures and protections.

Recognize the significance of cultural values and societal trends in marketing strategies.

Understand the principles of SWOT analysis in the context of environmental data and decision-making.

Grasp the concept of demand types and how they affect marketing strategies.

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Definitions:

Division Of Labor

The systematic interrelation of different tasks that develops in complex societies.

Societies

Groups of individuals involved in persistent social interaction, or a large social grouping sharing the same geographical or social territory, typically subject to the same political authority and dominant cultural expectations.

Mechanical Solidarity

A form of social cohesion that arises when individuals in a society maintain similar values, beliefs, and norms, often seen in traditional, agrarian societies.

Macro-Analysis

Macro-analysis is the examination of large-scale social processes and structures, focusing on societal trends and broad patterns rather than individual behaviors.