Rock Bottom Tiles Has Developed a New Customer-Oriented Business Model

question 100

Multiple Choice

Rock Bottom Tiles has developed a new customer-oriented business model. Rather than maintain a network of showrooms across the country, the business will now let customers choose several styles that interest them from an online site, and will ship samples of each of the styles to the customer to test in their home free of charge. Once they have settled on a tile choice, Rock Bottom will send a representative to their home to schedule installation. The company has determined that busy middle-class customers will value the convenience of the new model, which allow them to upgrade the look of their homes without spending time browsing showrooms. The new model will be created by selling the old showrooms and shifting resources to the new online site and regional offices for sales personnel. What question remains for Rock Bottom to ask in order to put its strategy into action?

• A) Why does the business model create value?
• B) What activities need to be performed to create and deliver the offerings to consumers?
• C) How are the offerings to the customers created?
• D) Who are the main stakeholders who will be performing the activities?

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Definitions:

Collagen Fibers

Ropelike protein of the extracellular matrix.

Dermis

Dense irregular connective tissue that forms the deep layer of the skin.

Diencephalon

A region of the brain that includes structures such as the thalamus and hypothalamus, involved in sensory and autonomic functions.

Anterior Pituitary

The front portion of the pituitary gland, producing and releasing hormones that regulate various bodily functions.