Which of the Following Customer Segments as Described in the Chasm

question 17

Multiple Choice

Which of the following customer segments as described in the chasm framework make up the mass market?

• A) the early and late majority together
• B) the early adopters alone
• C) the technology enthusiasts and laggards together
• D) the technology enthusiasts alone

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Definitions:

Market-Creating Innovations

Products or ideas that meet the needs of a group of potential consumers whose needs have not been met before.

Management's Decision

Decisions made by an organization's management, guiding the direction, operations, and administrative actions of the company.

Customer Base

The group of consumers who repeatedly purchase the goods or services of a business, fundamentally driving its revenue.

Market-Creating Innovation

Innovations that introduce new products or services, creating new demand and potentially new markets.