_____ Extends the Search for and Commercialization of New Ideas

question 116

Short Answer

_____ extends the search for and commercialization of new ideas beyond the boundaries of the organization.

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Definitions:

Concept Testing

The process of evaluating consumer responses to a concept or idea before introducing a product or service to the market.

Trade Show

An event where companies in a specific industry showcase and demonstrate their latest products and services, often to network and generate leads.

Brainstorming Sessions

are group activities that encourage creative thinking and idea generation to solve a problem or develop new concepts without judgment.

Marketing Team

A group of professionals responsible for creating and implementing strategies to promote products or services and engage with customers.